Kaizen Culture in the Workplace


What the heck is Kaizen?  Kaizen is a system which requires interaction and participation from all employees, from the front line crew to the upper management and even CEO of the company. Everyone is encouraged to brainstorm and come up with suggestions for improvement on a regular basis. It is a continuous activity, carried out throughout the year.

Employees from all levels of a company work together proactively to achieve continuous, small and incremental improvements to the business processes. In this way, different levels of experiences and skills can be brought together to create very powerful techniques for making improvements in the company’s processes.

Kaizen is a process, which if performed correctly, humanizes the workplace, eliminates hard work while encouraging smart work, and motivates people to conduct experiments based on their suggestions, learn to identify and reduce wastes in the business processes.

When Kaizen is implemented as an action plan through a series of Kaizen events, it teaches employees to think in different ways about their work. They are pushed to think how their current work can be further improved in order to achieve greater success.

Implementing Kaizen in Your Workplace

There are three stages in implementation of Kaizen in any organization.

1. Encourage Participation – To ensure active participation from all employees, it is necessary that first awareness about Kaizen is created. After the necessary awareness training sessions are provided, conduct and promote Kaizen events and provide rewards to employees on successful implementations of ideas which are the results of these events. In such events, direct involvement of management is also important.

2. Training and Education – A proper training is required for executives to learn the essence of Kaizen. The management level should thoroughly understand Kaizen in an organizational vision context, which needs to be followed vigorously to achieve the desired business results. They must also be taught how to be impartial towards everyone and encourage their employees to actively participate.

3. Quality Level Improvement – After training is completed, people should remain focused on making changes towards improvement. They should take measures to start making small and incremental changes towards achieving long term goals, like improving efficiency, processes and quality.

In organizations where Kaizen is being implemented, transparency between different levels of the organization is very crucial. Effective communication should take place between all the levels of employees. While employees are brainstorming for ideas, it is important that management also gets involved in these sessions.

The manager also should ensure that their suggestions and ideas are being acted upon immediately and not delayed by a week or month. Employees should be kept informed about other activities going on in the team and how their ideas are being worked upon.

When your staff, employees or workers feel their ideas are listened to and implemented, a positive mind set is how they feel giving you a more positive and product workplace. Thus, constant application of Kaizen creates huge long term value by developing the culture that is really needed for true continuous improvement.

90% of Business Owners Don’t Know About This Trick
You work with Welcome New Neighbor, Org. and have all these emails from our Welcome Basket Program.  What do you do with the emails now?
Glad you asked….!  Here are simple and basic steps to help you start your own email campaign.
There are three basics strategies to marketing campaigns to start showing results:
  1. Creating a list of individuals who will want to receive the message of your business;
  2. Crafting the message so that it’s not though of as spam; and
  3. Creating an effective system which will get the message into your viewers inbox.
Here is a guideline that can assist you run an e-mail marketing campaign correctly:

Step 1: Getting Started

Just get started!  There is a misconception there has to be a marketing professional in order to implement an e-mail marketing campaign successfully. E-mail marketing is a lot easier than it sounds. Once you’ve decided to create an e-mail marketing campaign, the next step for you is to start consolidating the names and emails. That is the easy step because Welcome New Neighbor, Org. has all the e-mails in a .CVS spreadsheet for you.

Step 2: Creating an E-mail List

In case you are not part of Welcome New Neighbor, Org., you’ll need a list of names and e-mail addresses to get started.  Start by gathering together all of your contact information and names into one identifiable spot. You can use a free service such as MailChimp or a paid service Constant Contact.
This is not difficult and thus you do not require a computer science degree for you to use a database. You can use Microsofts Excel Spreadsheet or anything else which you know how to operate well. Using a database to manage all your names will make you see the different e- mail addresses that you already have. You can also begin with you business rolodex and a list of current and previous potential consumers.

Step 3: Create & Send Your Message

Once all of your contacts are downloaded into your CRM software, its time to create your message.  MailChimp and Constant Contact have great templates you can use to help craft your perfect message.  Think about what you’d like to share, what interests your customers have and why they come in to buy from you.  Once you’ve finished your message, you may send it immediately or schedule a date and time for your email to send.

Step 4:  Need Help

If you find yourself stuck or not sure where to start, give me a call. I’m here to help.

Suzette Rahn

Execuphototive Director, Welcome New Neighbor, Org

509-220-3073 | suzette@welcomenewneighbor.net